Juice Island is a handmade natural juices and smoothies selling mobile caravan located near around Covent Garden, London.
They needed a fresh look and new printed communication materials such as new drinks lists, business cards and a take away menu with a website.
Creating the new outlook of the brand was a challenge to highlight the pure, natural and fresh quality of the drinks in a warm and playful way.
For it was a small take-away food business we thought that we should
use a relatively more accesible and a witty language. So we decided to create a
hand drawn logotype and a set of humorous animals’ illustrations with their
favourite fruit’s juice in the hand.