Switch Energy empowers households and business to produce their own energy. We provided the company an end to end branding service from naming to web design.
The challenge was to design a brand image that encourages people "switch" to renewable energy and reflect the profitability
Tone of the brand needed to be friendly, inviting yet simple enough, so it could clearly introduce a total new way of producing/consuming energy to the life of people.
So, we brought together the images of a smiling face, minus-plus symbol and the sun in an icon as a result.